The other tracks on Ginuwine.the Bachelor also featured similar production and arrangements. Accompanying the unusual rhythm were melody lines created by playing odd sound effects (vocal effects and cartoon slide whistles) through a sampling keyboard. This use of the short snare is in marked contrast to the long snare sound in New Wave music in the 1980s, which featured a heavily amplified, almost white noise snare drum put through reverb. Stuttering high-hats typical of southern bass music accompanied the basic drum sounds, which were, unusual for hip-hop and R&B of this period, severely gated to create short, strong sounds. The track for Pony, which Timbaland had created two years prior during the Swing Mob days, was characterized by a shifting, syncopated rhythm, similar to samba or jungle music, which used snare and kick hits on typically non-accented beats in the measure. The album was both a commercial and critical success, and its first single, Pony, was the first example of what would later become the signature Timbaland sound. One of these, the remix to 702's Steelo in 1996, became Timbaland's first important production credit.Īlso in 1996, Ginuwine released his debut album, Ginuwine.the Bachelor, which was produced entirely by Timbaland. Elliott began receiving recognition as a songwriter and guest artist for artists such as 702 and MC Lyte, and Timbaland was sometimes assigned to produce remixes of Elliott-penned songs. Elliott, Timbaland, Magoo, Playa, and Ginuwine continued to collaborate, and began working on individual projects of their own. In 1995, most of Devante's acts broke their ties with the producer and went their own ways. Chad wasn’t a part of the group, so I was in The Neptunes and in Surrounded By Idiots at the same time.†A few tracks produced by the group float around on the internet, the most distributed being Big White Spaceship. But then again, I also played with this famous group which consisted of Timbaland, Magoo, myself and some other guy. Like I said earlier, we started producing beats together. Pharrell recalls in an interview: “In seventh grade I met Chad. Timbaland was also friends with Pharrell Williams, and had dabbled in projects with him as S.B.I., or Surrounded By Idiots. Timbaland did production work on a number of projects with Devante, including the 1995 Jodeci LP The Show, The After-Party, The Hotel, and Sista's debut LP, which was shevled and never saw release. Sista and Timbaland & Magoo became part of Devante's stable of Swing Mob signees known as Da Bassment crew, joining artists and groups such as male singer Ginuwine, male vocal group Playa, and girl group Sugah. Mosely began working under Devante, who renamed the young producer Timbaland, after the Timberland boot popular in hip-hop fashion. Devante signed Sista to his Swing Mob label, and Elliott brought Mosely and Barcliff along with her. In 1993 Elliott heard his material and, taken by Mosley's unique sense of rhythm, immediately began working with him.Įlliott and her girl group Sista auditioned for DeVante Swing, producer and member of successful R&B act Jodeci. Originally a disc jockey known as DJ Timmy Tim, Mosely began making hip-hop backing tracks on a Casio keyboard he owned. Mosley grew up in Norfolk, Virginia, where he became acquainted with Missy Elliott and Melvin Barcliff, whose MC name was Magoo. With songwriters Steve Static Garrett and childhood friend Missy Elliott, Timbaland has helped to create some of the most successful songs in modern pop music and urban music, including singles for Aaliyah, Ginuwine, SWV, Total, and 702. Like Spector and Whitfield, Timbaland's production sometimes overshadows the credited performer and becomes the actual star of the song. The songs he produces feature unusual arrangements, sounds, and instrumentation, tied together by a trademark sense of rhythm. Timbaland is similar to producers such as Norman Whitfield in that he helped to redefine the sound of an entire genre of music with an immediately recognizable production style. He has produced hit tracks for many artists and has his own record label, Mosley Music Group.
He released his debut solo album, Tim's Bio: Life From Da Bassment in 1998, followed by Shock Value in 2007, and its follow up, Shock Value II in 2009. With partner Magoo, he is a member of the hip hop group Timbaland & Magoo and is the older brother of rapper Sebastian. Timothy Zachery Mosley (born Main Norfolk, Virginia, United States) is a Grammy award winning record producer, rapper and singer whose style of production and arranging was very influential in music during the mid-1990s.
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